Week 4 of the NFL season could well have a substantial bearing on how the playoff race shakes out.

Through three weeks, the 2022 campaign has delivered excitement at almost every turn, and there are plenty of high-stakes matchups to whet the appetite this weekend.

There are conference championship and Super Bowl rematches on the docket, as well as extremely intriguing matchups between some of the season’s early pacesetters.

But which of the games on the schedule are likely to deliver the best contests? We can provide some insight in that regard, using SmartRatings as a guide.

SmartRatings is an AI-based platform that provides excitement ratings for games, teams and players. The excitement scale, ranging from 0-100, is powered by algorithms that are predicated upon six primary variables: pace, parity, novelty, momentum, context and social buzz.

The weight of each variable is dynamic and adapts as a season progresses. The excitement scale translates to the following general sub-ranges: 0-39 (Dull Game), 40-64 (OK Game), 65-84 (Good Game), 85-100 (Great Game).

So, let’s take a look at the three games rated among the most exciting on the Week 4 slate and break down the key matchups that could decide them.

Buffalo Bills (2-1) at Baltimore Ravens (2-1), Sunday, 1:00 p.m. ET

  • SmartRating: 67
  • Win Probability: Bills 55.3%
  • Key Matchup: Lamar Jackson vs. Bills linebackers

The Bills only need to look to their AFC East rivals the New England Patriots for a reminder of what can happen when a defense fails to defend 2019 MVP Lamar Jackson effectively.

Jackson threw for 218 yards and four touchdowns with one interception while rushing for 107 yards and a touchdown on just 11 carries. He became the first player in Ravens history to throw at least three touchdown passes in each of the team’s first three games of a season.

Limiting his efficiency on the ground will be critical for the Bills’ hopes of outscoring a potent Ravens offense. On designed runs, Jackson is averaging a remarkable 13.47 yards per carry, with his threat as a runner naturally helping fuel the Ravens’ play-action game. Baltimore’s average of 10.85 yards per play on play-action is well above the league average of 9.15. In Matt Milano and Tremaine Edmunds, the Bills possess two athletic and intelligent linebackers. They will need to display their physical gifts and their awareness to help limit Jackson’s impact with ball in hand and ensure they do not bite too hard against play-action and open large throwing windows for him to attack. An evenly matched clash between two AFC heavyweights promises to be a classic, and Milano and Edmunds may have a crucial say in it tilting in the favor of Buffalo.

Kansas City Chiefs (2-1) at Tampa Bay Buccaneers (2-1), Sunday, 8:20 p.m. ET

SmartRating: 75
Win Probability: Chiefs 54.7%
Key Matchup: Travis Kelce vs. Antoine Winfield Jr.

The Chiefs are unlikely to find much joy targeting the Buccaneers outside corners, Jamel Dean and Carlton Davis, who have each enjoyed excellent starts to the season as they look to gain a measure of revenge for their blowout loss to Tampa Bay in Super Bowl LV.

Instead, Patrick Mahomes will probably look to his most trusted weapon, All-Pro tight end Travis Kelce, to help him get the Chiefs back on track following their shocking loss to the Indianapolis Colts last weekend.

Kelce has run 24 routes from the slot this season compared to nine from his in-line tight end spot. Having consistently thrived in the ‘power slot’ role throughout his career, Kelce will hope to do significant damage from that position while going against one of the premier young safeties in the league.

Winfield has spent 63% of his snaps this season in the slot but has conceded a burn, which is when a receiver wins his matchup on a play where he is targeted, on seven of his 11 targets. He has given up a big play on four of those targets.

With Kelce registering a burn on 18 of his 24 targets, the matchup looks to be in his favor. Winfield must find a way to ensure it isn’t if the Bucs’ defense is to provide yet more critical support to an offense that continues to struggle.

Los Angeles Rams (2-1) at San Francisco 49ers (1-2), Monday, 8:15 p.m. ET

SmartRating: 85
Win Probability: Rams 53.0%
Key Matchup: Aaron Donald vs. 49ers’ Offensive Line

Even after losing their starting quarterback and All-Pro left tackle to injury, the 49ers are still only seen as slight underdogs in this rematch of last year’s NFC Championship Game.

But it is how the 49ers perform up front in the absence of Trent Williams that will likely determine if the Niners can continue their regular-season dominance over the Rams.

The Niners have won the last six regular-season meetings with Los Angeles, but the Rams – who finally knocked off their rivals in the game that mattered most – will be confident of ending that streak if Donald and Co. can take advantage of San Francisco sliding Colton McKivitz in at left tackle as Williams’ replacement.

Much of that confidence will be based on how Jimmy Garoppolo performs when he is pressured. Among quarterbacks with at least 10 throws under pressure, Garoppolo’s well-thrown percentage of 54.5 is the second worst in the NFL.

Donald has already racked up 13 pressures on 40 pass rush snaps and is known for his ability to create pressure from anywhere on the defensive line. McKivitz, right tackle Mike McGlinchey and an extremely inexperienced interior offensive line must deliver their best for San Francisco to avoid falling to 1-3. For what it’s worth, we still have them projected as a nine- to 10-win team.

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