There were skeptics voicing concern when Jackson State football coach Deion Sanders first chose to pursue a higher level of recruit than what had become accustomed in the Southwestern Athletic Conference.

It could be considered a waste of both time and recruiting budget, some doubters even pointing out to Sanders that he attended Florida State, not Jackson State, Alcorn State or another SWAC school.

“They didn’t recruit me because they didn’t think they could get me,” he looks back on it today.

Sanders has helped prove higher-level recruits want to play at HBCUs again. On national signing day in early February, cornerback/wide receiver Travis Hunter, generally considered the nation’s top high school senior prospect, flipped on a verbal commitment to Florida State to join Sanders’ reigning SWAC champions.

Sorry, Seminoles. But why not, for nearly two years since his hiring, Coach Prime’s impact has been as big a story in FCS college football as even North Dakota State’s dynasty.

Jackson State (11-2), which went unbeaten in the SWAC last year, drew the largest point total in the conference’s preseason poll at media day Thursday in Birmingham, Florida. Sanders’ son Shedeur, one of the prize recruits in his first recruiting class, was selected as the SWAC’s preseason offensive player of the year.


Coach Prime’s impact has been felt across the SWAC, where other coaching staffs have raised their recruiting aspirations. NIL deals (the paid use of name, image or likeness) that last summer became available to students-athletes have leveled the playing field more, making FBS players even more inclined to transfer to the lower half of Division I.

Alabama A&M coach Connell Maynor guided his program to the SWAC title in the shortened 2020 season that was delayed to the spring, and the difference he saw in Jackson State’s defense between then and the 2021 season in the fall influenced his program’s pursuit of FBS dropdown transfers.

“That defense wasn’t very good (in spring 2021),” Maynor said, “and (Sanders) went into the (NCAA transfer) portal. And then the next year, he’s got the No. 1 defense (in the SWAC). He didn’t do anything illegal, he showed what you have to do. You have to go out to the portal and get some of these players from bigger schools that’s proven – that’s bigger, faster and stronger – and get them on your team.”

The SWAC’s 12 programs have attracted over 150 transfers across the 2022 recruiting cycle, and nearly three-quarters of them were once at FBS programs. A HERO Sports report reflected the average number of FBS dropdown signings to be 10 per SWAC school, led by Alabama A&M with 27, Jackson State 18, Alabama State 17 and Florida A&M 13. Grambling State added one of the most coveted in UCLA transfer quarterback Kajiya Hollawayne, a former four-star recruit.

“It’s a deal where now you’re going to have athletes coming in pretty much ready to go,” said Prairie View A&M’s Bubba McDowell, the former NFL safety who after 10 seasons as an assistant coach with the Panthers was elevated into one of four new head coaches in the SWAC.


“I do see that there’s another level of athlete that we’re attaining, there’s another athlete that we’re going after,” said Sanders, the 2021 Stats Perform Eddie Robinson Award recipient as FCS national coach of the year.

“Right now, these kids want exposure, they want to play and they want to have fun. If we can speak to at least two out of those three possibilities, it’s a win-win. And once we get them on to campus and they come to a game, they understand what we can present for them. It’s just after that we have to be consistent with the housing, we have to be consistent with feeding them, we have to be consistent with the facilities, to secure some of those guys as well. That’s one we have to step up.”

Jackson State had the most selections on the SWAC preseason team with eight, followed by Florida A&M with six, then West preseason favorite Southern, Grambling State and Arkansas-Pine Bluff with five each. Florida A&M linebacker Isaiah Land was named the conference’s defensive player of the year.

Southwestern Athletic Conference Preseason Poll

East Division

1. Jackson State (2021: 11-2, 8-0 SWAC), 116 points (12 first-place votes)

2. Florida A&M (9-3, 7-1), 108 (7)

3. Alabama A&M (7-3, 5-3), 87 (2)

4. Alabama State (5-6, 3-5), 60 (1)

5. Bethune-Cookman (2-9, 2-6), 56

6. Mississippi Valley State (4-7, 3-5), 35

West Division

1. Southern (4-7, 3-5), 111 (11)

2. Alcorn State (6-5, 5-3), 110 (5)

3. Prairie View A&M (7-5, 6-2), 82 (5)

4. Grambling State (4-7, 3-5), 77 (1)

5. Arkansas-Pine Bluff (2-9, 1-7), 42

6. Texas Southern (3-8, 2-6), 40

Preseason Offensive Player of the Year

Shedeur Sanders, QB, Jackson State (2021 Stats Perform Jerry Rice Award recipient)

Preseason Defensive Player of the Year

Isaiah Land, LB, Florida A&M (2021 Stats Perform Buck Buchanan Award recipient)